Charles V. Wait, Jr., President and CEO of the Adirondack Trust Company, shares a message about why it’s so important to shop small this season and always.

When you support local, the entire community benefits. Here are a few reasons how:

1. Small businesses offer more personalized service and focus on building relationships.
2. Our local merchants offer many one-of-a-kind products that make this a desired shopping destination and unique experience.
3. Small businesses create jobs in our community, making our economy more stable.

So this season, plan ahead, shop small, and help keep our community the amazing place that it is today.